Studying a Marketing Program in Canada

Over the years, Canada has earned the reputation of being a welcoming and friendly country, thus making it one of the most popular study-abroad destinations in the world. International students get an opportunity to meet their educational goals while studying in world-class institutes where learning goes beyond the textbook and classroom walls. Furthermore, Canada has liberal policies regarding post-study work and immigration that give it an edge over other countries. So if you are looking to study marketing in Canada, then it is the best place to be at! Read on to know in detail about studying a Marketing course in Canada.

What is a Marketing Degree?

A marketing degree is an academic course of study on how to promote products and services to a target audience. Students learn about the needs of different customer segments, communicate how a product or service fills those needs, and guide potential customers to take action. 

After gaining both, theoretical and practical knowledge, students can enter careers in marketing that will help organizations increase profit and brand presence.

Pursuing a Marketing Degree in Canada

Home to more than 6,00,000 international students, studying Marketing in Canada has become an appealing option. Not only it is one of the safest places to live but also, is an excellent education hub with some of the top universities such as George Brown College, Simon Fraser University, York University, etc offering marketing courses in different levels of study. This includes:

  • Diploma in Marketing
    It gives students an overview of all the latest marketing standards while covering topics such as Mathematical Analysis for Marketers and Database Marketing, to name a few.
    Cost Duration: 1-3 years

  • Bachelor’s Degree in Marketing
    It introduces students to cutting edge techniques and equips them with the necessary marketing skills.
    Cost Duration: 3-4 years


  • Post Graduate Diploma in Marketing
    It is an advance level course that involves learning how to create marketing strategies, how to conduct marketing research, how to design promotional campaigns and so on.
    Cost Duration: 1-2 years

  • Masters in Marketing
    It provides students with an understanding of marketing theories as well as the ability to apply them to advanced marketing research.
    Cost Duration: 1- 2 years

Marketing job opportunities available in Canada

From entry-level to managerial positions, there is no dearth of employment opportunities in marketing which includes job roles such as Marketing Coordinator, Brand Manager, Market Research Analyst, etc. In addition, a shift from offline to online marketing will continue to make marketing professionals with digital skills in demand.

Eligibility Criteria for Marketing Programs in Canada

  • Applicant must possess a 10+2 degree with good academic records for an undergraduate degree in marketing. Whereas graduate level courses require an advanced diploma or bachelor’s degree from a recognized institution.
  • Scores of English language proficiency tests, such as TOEFL, PTE and IELTS are required.
  • A valid study permit and a passport are a must.

Irrespective of the industry or business model, Marketing today has become indispensable to the success of any business. Therefore, attaining a marketing degree is surely going to set you up for a rewarding career!

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